Digital signage is a form of electronic display that shows television programming, menus, information, emergency management, advertising and other messages. Digital signs (frequently utilizing technologies such as LCD, LED, plasma displays, or projected images to display content) can be found in both public and private environments, including retail stores, hotels, restaurants, museums and corporate buildings, amongst other locations.
Digital signage displays are most commonly controlled by personal computers or servers, through the use of either proprietary or public-domain software programs; this approach often allows the operator to avoid large capital outlays for the controller equipment.
Since digital signage content may be both frequently and easily updated, saving the printing and/or construction costs associated with static signage, and also because of the interactive abilities available through the accompanying employment of such real-world interfaces as embedded touch screens, movement detection and image capture devices, it has won wide acceptance in the marketplace.
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