When Monster.com relocated to their new headquarters in Weston Massachusetts, a prominent building feature is a large atrium space with 30’ ceiling off the reception lobby. To promote what Monster does for their clients they wanted to build a large scale dynamic video display to be located in the atrium space. Enter Ray duTremblay & Corey Nowak from WSP to engineer a video wall system that could display video clips, text, graphics, and dynamic content. Being surrounded by glass, the atrium space is quite bright during the daytime, Corey and Ray specified LED to overcome the ambient light.
Monster wanted to demonstrate their process and success rate for placement of staff to their clients; a job applicant could post their resume on line the night before, by the following morning, it’s already in the hands of a Monster account manager looking to place that person at the job they desire.
Ray and Corey (WSP) then turned to VideoSonic to recommend a Video Playback Systems that could be compatible to drive the unusual aspect ratio of the display, VideoSonic suggested both a hardware solution and a content producer; Richard Lewis Media Group, whom we have worked with before on similar multi-screen projects.
Monsters other goals for the Video Wall was to be able to administrate it themselves – when groups come to visit they needed to display a customized welcome message and content related to the visitors’ needs.
In between customer visits, the media players that drive the displays (Spinetix) follows a playlist, when customers are present in the space, content can be launched “on demand” by selecting the clip on an Ipad used as a control panel; Monster has the ability to start and pause each of the content clips as necessary for the presentation.
Monster is also a very popular social media subject and they track social media activity dynamically through custom software. Part of the project included Monsters Social Media Conference Center which is a room where VideoSonic installed a 2×3 Samsung video wall. The wall is used to display maps showing Monster related social media activity all over the world. To operate the wall, VideoSonic provided an Ipad as the control panel, enabling Monster to change the look for the display, and switch content sources as needed. The room also features a Crestron AM-100 Air Media receiver enabling visitors whom BYOD to display their own device on the video wall screens.
The biggest challenge for the project was the deadline – the entire project needed to be completed in an 8 week schedule in time to demonstrate to Monsters Board of Directors.
To combat the ambient-light in the space, F&K specified 2.9mm dot pitch LED Matrix which enabled viewers to see a clear picture from 6’ away from the screens. A 75’ long “ribbon” wraps the perimeter of the space on 3 walls before meeting up with the main LED screen at the center, measuring 95”-diagonal, it is surrounded by four 75”-diagonal LED Screens, the four perimeter screens “connect” to the center screen by an “X” made also from section of LED ribbon.
Although there are multiple LED displays, the panels are actually combined onto two 1920 x 1080 pixel- maps, each of the LED sections are laid out as coordinates on the two pixel-maps. For example the (4) 705” screens that surrounding center display is a 2×2 Videowall; but in this application, the screens are not aligned next to each other, when we map 4 images to them it looks like 4 individual screens. The same principle is applied to the ribbon sections and the center large screen, only the pixel-maps are slightly different.
We chose Spinetix HPM200 as the Media Player to drive the LED wall as the perfect solution for several reasons. Being a digital-signage appliance, screens can be created with multiple regions, each individually updatable; the regions are mapped to coordinates on a single screen. We realized that we could achieve the maximum resolution (1920 x 1080 @ 30FPS) without the need for a video wall processor by synchronizing the Spinetix Media Players to each other, we achieve an image of 1080 high by 3840 wide that looks incredible when video is running across all of the screen, the HPM200’s have a very powerful graphics engine that handles crawling text across the ribbons and full motion HD video on the screens without a glitch or stutter.
Using digital-signage technology was also key to this being a “user friendly” system for the client to administrate – with the Elementi software, we created templates that rely on external files for updates, for example, the ticker message is updated by modifying a cell on an excel spreadsheet and saving the latest version, Elementi will look for the update and replace the previous message with the new one. The regions can be updated remotely by logging into the Elementi Server.
RLM then took Monster’s existing media assets and cut them up and edited them as individual elements, when synchronized together, they combine to display a dynamic multi-screen show that demonstrates Monsters methods for successfully placing job applicant into careers. These shows are tailored to address the needs of their individual clients, an Ipad serves as a remote control panel to playback any show on demand.
The mPorium also contains a custom speaker system manufactured by Leon meeting the acoustical and aesthetic considerations for the space. A BSS BLU-100 provides the DSP required compensating for the less than ideal acoustical conditions, amplification by Crown. A remote volume control panel in the room enables adjustment of the levels depending on the size of the group.