VideoSonic created an interactive multimedia showcase for Prada to feature their new line of Eyewear displayed at the MIDO Show in Milan. Prada requested to do something entirely different from what the typical display booths looked like at this show.

Their desire was to have a visitor “cross a threshold” and “to make a commitment” by entering the booth. This was accomplished by building the booth on a 1-meter high platform in which the visitor had to walk up a staircase to enter the booth. The booth did not feature any product, or any brand identity whatsoever. Instead, product and service commitments were displayed as video clips projected onto 12 rear projection screens embedded into the floor surface of the platform.